The new Cleverclip website tells stories
Cleverclip GmbH
Website, interfaces, maintenance
2023
Cleverclip was facing an outdated web‑technology stack that no longer met its needs. Maintenance was arduous and the platform lacked the flexibility for quick adjustments—time for a revolutionary change. The new site had to be state‑of‑the‑art while reflecting the Cleverclip brand. A challenge we were eager to tackle.
To ensure efficient content editing we chose Storyblok as a headless
CMS. Its visual editor offers intuitive editing and the flexibility of a
cloud/SaaS solution. New features can be implemented faster while
keeping maintenance straightforward.
With a clear focus on content, the site structure and code were refined.
A “content‑model layer” separates content from the technological
foundation, enabling agile evolution regardless of the CMS in use.
The revamped design mirrors Cleverclip’s professionalism and brand
image. A contemporary look enhances user experience and positions the
brand appropriately.
A robust system architecture guarantees optimal performance and
up‑to‑date content. Different output components for staging and
production are configured on a single frontend codebase, ensuring
performance and flexibility.
The updated tech stack—Astro frontend framework, TypeScript and
TailwindCSS—allowed rapid feature delivery. Over 50 automated unit
tests with Vitest ensure continuous quality.
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